How Signage Can Impact Your Business

Foot traffic is a major source of business for most restaurants. In order to draw foot traffic, you will have to catch the notice of passersby and entice them to investigate further. This is typically easier to accomplish during the day. However, with a few minor adjustments, you can make your restaurant alluring at night as well. Here are four tips to help you draw more customers in the evening:

1. Invest in the right signage.

Signage is crucial when it comes to curb appeal. Unfortunately, most signs aren't visible after the sun sets. You can solve this problem by investing in an illuminated sign. Illuminated signs draw the eye. They stand out in low light conditions, and they can often be seen from a distance. If you decide to invest in an illuminated sign, make sure to maintain it well. Inspect it occasionally to ensure that no part of your sign has burnt out.

2. Utilize outdoor space.

When the weather outside is pleasant, take advantage of your restaurant's outdoor area to offer open-air dining. Many people enjoy the experience of having dinner outside where they can enjoy people-watching and a cool breeze. If your patio seating is visible from the street, prospective customers' eyes will be drawn to all the people who are already enjoying their meals. This can entice them to come inside for dinner themselves.

3. Cook fragrant foods.

The sense of smell is one of the most powerful senses humans possess. The right scent can evoke memories, and the smell of delicious food can certainly induce hunger. If you want to draw people into your restaurant, make an effort to include fragrant foods on your menu. Frying garlic or delectable sweets can be smelled from outside, and it's likely to encourage hungry people to give your restaurant a try.

4. Feature live music.

Many people want to relax and unwind at night, and a restaurant can be the perfect way to do that. Enticing customers with live music can get more of them in the door. Once they're there, they are likely to stay for drinks and dinner. Schedule a live band to play at least one night per week. While Friday or Saturday night might seem optimal, having music on a weekday can actually be a better draw. By featuring live music on a weekday, you will have less competition from other music venues.