How Signage Can Impact Your Business

If you are a small business, chances are good that you are going to need all the visibility that you can get during your first few years in business. One way to get this visibility is to add an awning to the front of your business. This is helpful because it allows the name of your business to pop out slightly so that it is closer to the street. It also makes it much easier for you to control the temperature inside your store during the summer if your store never receives direct sunlight. Here are some tips for choosing an awning design for your business.

1. Determine the Style of Awning You Want

Your first step is to determine the style of awning you want, meaning to decide if you want the awning to be retractable or to be fixed in place. If you are looking to purchase an awning that you simply install and forget about, then you are going to want to purchase a fixed awning. Because a fixed awning has less moving parts, it is going to be able to last longer without needing repairs or to be replaced. However, companies that make fixed awnings tend to know that their customers simply want to install them and forget about them. Many awning companies will make the awnings out of stronger, better quality materials in order to make sure that the awnings stand the test of time. This can make the awning more expensive.

If you want to be able to control whether or not your awning is up, then you are going to want a retractable awning. Retractable awnings tend to be much more temporary than fixed awnings and are usually made out of cheaper materials. However, these awnings need to be replaced on a regular basis and have moving parts, which increases the chances that they are going to need repairs. There are pros and cons to both types of awnings.

2. Choose a Font That's Simple and Easy to Read

Next, you want to choose a font for your awning that is going to display the name of your company. If possible, try to use the same font that your logo has displaying the name of your business. If it's not possible, choose a font that is clear and easy to read. If you are entering a space that already has businesses nearby that also have awnings, you might need to worry about being required to have your awning font match their fonts for the purpose of maintaining the area's aesthetics. Talk to your local government for more information.

For more information about choosing an awning, talk to a company like Hightech Signs.