How Signage Can Impact Your Business

Designing a sign to put in front of your church is an important responsibility. This sign serves as the first contact that many potential members have with your congregation. In order for your sign to effectively touch the hearts of passersby, you must take the time to carefully plan its design.

Here are three tips you can use to help ensure your church's sign is as effective as possible.

1. Keep your message short and sweet.

While you might be tempted to try and impart some wisdom through your sign, long messages can be lost on the people who pass your church. A driver has a few seconds to read the copy on your signage.

By ensuring that your design includes a message that is short and sweet, you increase the chances that drivers will read your message as they commute past your church each day.

2. Include a call-to-action phrase.

You can borrow one of the proven marketing strategies used by those trying to improve sales or event attendance to increase the number of people attending your church each week. As you design your church signage, be sure that you include a call-to-action phrase.

These phrases provide clear instructions that evoke a response in the reader. Asking readers to visit your website for more information or letting them know that you are waiting for them to attend a church service can be simple ways to more effectively get readers engaged with your congregation through signage.

3. Make sure that you list pertinent information.

You want to make it as simple as possible for passersby to make plans to attend your church service, and including pertinent information on your sign can be helpful in accomplishing this task. In an effort to make a sign's message clever or humorous, some people can forget to include basic information like the times church services are held each week.

By listing logistical information prominently on your church's signage, you give people the opportunity to immediately decide whether or not they can make plans to attend.

Creating an effective sign is a simple way to increase the number of people in your church's congregation. Be sure that you are taking the time to carefully plan out a short message that includes a call to action in order to engage with readers more effectively. It's also important to include logistical information in your sign's final design. If your church doesn't yet have a sign out front, contact a service like DeMars Signs to find what you need.