How Signage Can Impact Your Business

Banner signs are not made to be used over and over again for a long period of time, but that does not necessarily mean you can only get one use out of them.  If you're investing your money in a banner sign to use for a special event or sale at your business, then you can maximize your investment by ensuring you get several uses out of it. Here's how:

Do not use a hanging method that punctures the sign.

When you mouth a sign by nailing it to something or tacking it to a hard surface, you are putting a hole in the sign and essentially giving the ripping process a head start. All it takes is a high wind or a careless customer, and suddenly, the nail hole has become a big tear. To decrease the risk of tears, hang your banner with a method that does not involve punching or poking holes in it. Use clothes pins or binder clips to hold it to a board, or use double-sided tape to stick it to a smooth surface.

Hang the sign somewhere that customers cannot reach it.

If the sign is out of reach, you won't have to worry about mischievous kids ripping it down or drawing on it, or customers accidentally brushing against it and ripping it with their belts or purses. Try to hang it high enough that it's just out or arm's reach. You could also set up a table in front of the sign, so that people can't get directly next to it.

Choose the thickest material option.

When you're ordering your sign, there will likely be several thickness options. The thicker materials are more expensive, but they are less likely to tear and be ruined after one use. It will cost less to upgrade to the thicker option now and get three or four uses out of the banner than to stick with the cheaper option and have to buy a new one every time.

Hang the sign in a sheltered area.

Instead of placing the sign out in the bright sunlight, place it under an awning or another source of shade (if at all possible). This way, it won't get as bleached out by the sun, and it will be exposed to less wind and rain.

If you follow the tips above, your banner sign (from companies like Mission Signs) should last for more than one use. Take care of it properly, and you'll save a substantial amount of money on new signs.