How Signage Can Impact Your Business

Are you a pastor or on the leadership team and are looking for ways to get the word out about your church or next event? If so, here are three types of signs effective for marketing your church.

LED Signs - Outdoor LED signs are a great option as they allow for an electronic message display that works well for catching the attention of those passing by. LED signs also make it easy to constantly update the message which can be done with simple computer equipment.

Messages can be displayed in the traditional amber or red letters but there are also LED signs that make it possible to display your message in full color, giving them a more eye-catching effect. Digital pictures, logos and other images can also be used. Some businesses and nonprofit organizations also like to display the temperature or other real-time information which invites people to look at their sign.

Billboard Signs - There are many benefits of using billboards for marketing your church. They are great for displaying large pictures, logos and other images. They are specifically designed to capture and maintain attention and can be used in a variety of locations, including elsewhere around town and along highways and Interstates. Using a billboard allows you to expand your reach to others as you don't have to depend on the traffic near your church. Because of their size, people generally don't miss billboards.

Church Marquees - These types of signs are generally found in front of the church and display days and hours of worship and other special events happening at the church. As a way to draw attention, there is usually a catchy or funny message that might bring a smile to someone's face or make somebody laugh. The messages and information on these marquees can be easily changed from day to day, week to week or as needed.

No matter which type of sign you choose to market your church, here are some things you will want to keep in mind:

• Avoid "fire and brimstone" or other types of language that might turn someone off
• Keep it short, simple, and to the point so that it is easy to read and people get the message quickly
• Think twice about using questionable humor that might offend someone

Whether you choose to use an LED sign, church marquee or a billboard, you will be well on your way to effectively getting the word out about your church.

To learn more about LED signs, contact a company like Hightech Signs.