A few months ago, I realized that my store was suffering. It seemed like no matter what I did, I just couldn't get customers interested in my business. It was frustrating, and so I started working with a business consultant to help me out. The first thing she suggested was changing my storefront signs. I was a little skeptical at first, but I decided to give it a go. We updated the signs with newer, brighter versions, and you wouldn't believe the difference it made. Pretty soon, I had to hire additional staff to help me to manage the shop. This blog is all about how signage can impact your business.